Senior Manager, Shopper & Category Insights, Advil
Location: Madison, New Jersey
Description: Pfizer Inc is employing Senior Manager, Shopper & Category Insights, Advil right now, this career will be situated in New Jersey. Further informations about this career opportunity please give attention to these descriptions. Org Marketing Statement Pfizer Consumer Healthcare (PCH) is among the largest over-the-counter (OTC) health care products companies in the wor! ld, with a global footprint of operations in more than 90 countries. We maintain leadership positions in many markets and sell two of the top 10 global brands (Advil and Centrum). PCH develops, manufactures and markets leading non-prescription medicines, vitamins and nutritional products. We strive to bring new and better solutions to market that help consumers around the world support their health and enhance personal wellbeing.
PCH drives growth through major global brands including Centrum (the world's #1 multivitamin), Caltrate (the world's #1 calcium supplement) and Advil (the world's #1 ibuprofen analgesic brand). The division's major categories consist of Pain Management, Dietary Supplements, Respiratory and Personal Care.
Responsibilities Pfizer Consumer Healthcare is looking for a Senior Manager, Shopper Category Insights to join our analgesics franchise at our PCH HQ in Madison, NJ.
JOB SUMMARY
Under general guidance of the Dire! ctor of the Sales Strategy, the Sr. Manager is responsible for! all business research and analytics for the PCH portfolio of Analgesics brands. The scope of this role is U.S and the Sr. Manager will proactively partner with US business teams to provide insightful direction for marketing, sales strategy, field sales and Shopper and Category Insights . The Sr. Manager will be required to possess a broad range of analytic capabilities, and be responsible for delivering best in class insights in the areas of In-market performance, shopper behavior and decision making, shelving/pricing research projects, and the development of aisle and category solutions. This role will have responsibility for working cross functionally with all of the brand teams, market research team and the Category and Shopper Insights teams located in the Regional Business Centers. They will be a champion of a culture of teamwork and sharing across the broader Shopper Marketing, Marketing, Sales, Sales Strategy, and Insights team, helping accelerate the development of! a high performance team.
RESPONSIBILITIES
- Leverage existing category and shopper insight inventories, identify insight and data gaps, and help secure resources to develop the next evolutions of category leadership merchandising plans.
- Develop resource and learning plans to create a Pain Category Platform and be cognizant of today’s developing sleep sub segment within the Pain category.; work closely with the Senior Platform Manager to develop PCH positions for the category and sub categories within the Pain segment.
- Ensuring appropriate resources and funding are identified and secured for research and implementation of merchandising shelf strategies and off-shelf non-promoted merchandising solutions
- Cull down broad consumer based trends into meaningful new insights for all brands in the Pain Franchise
- Anticipating and responding to customer and customer team needs, visiting retail environments regularly and i! nitiating appropriate selling enhancement and/or defense plans to capit! alize on market opportunities
- Acting liaison for field Shopper and Category Insights teams to headquarters sales strategy and marketing
- Co-develop and co-manage major, field-based, retailer specific, research projects utilizing macro expertise while identifying potential project efficiencies across internal/external efforts.
- Incorporate key shopper and consumer insights for new item launches
- Incorporating and developing Pain Category and brand insights
- Develop Pain Category/Brand POG sell in story with cross-functional collaboration across internal Shopper Insight, Consumer Insight, and Brand teams
- Develop Pediatric Pain POG story
- Track key initiatives in the marketplace (Competitive returns, New Item launches, etc….)
- Sales Strategy lead for insights and research:
- Pricing studies
- Retail marketing mix Integration
- Product preference studies
- New item sourcing analyses
- Retailer profitability analyses
- Incremental placement analyses/opportunities
- SKU Prioritization
Regular Interaction with the following :
- Director Sales Strategy
- Director Market Research
- Director Shopper/Category Insights
- Field Sales Directors
- Director Analgesics Marketing
- Senior Brand Manager Marketing
- Retailer Buyers, DMM’s Senior Director’s
- VP Sales PCH
- 4-yr degree+ - Advanced Degree Preferred
- Strong background in category management/shopper insights
- 8-10+ year’s prior experience with focus on; shopper insights, category development, consumer research, analytic/research techniques with emphasis on platform development and retailer integration
- 5+ years experience on customer teams ( must be one of Top 5 customers) !
- Understands the needs of th! e customer and the needs of PCH. Serves as liaison
- Strong business acumen for sales/IRI data and able to translate insights into retailer recommended actions.
- Comfortable with forging new strategies in the market place
- Ability to work effectively within a fast-paced, complex matrix, changing environment.
- Strong communication skills, with the ability to listen, adapt to change, and effectively
- Open and accessible leadership style, with the ability to consistently achieve positive
- Comprehensive knowledge of consumer products industry, Brand strategies, competitive
- Ability to develop reporting staff to full potentials and to build leaders for the future
- Ability to acces! s, assess, interpret, and draw accurate conclusions from sales, customer,
- Strong computer skills, including MS Office applications, database information sources
Equal Employment Opportunity Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must have authorization to work for Pfizer in the U.S. In certain circumstances it may be advantageous to Pfizer to support the application(s) f! or temporary visa classification and/or sponsor applications for perman! ent residence so that a foreign national colleague can accept or remain in a work assignment in the U. S. For certain classes of temporary visas, the resulting work authorization may be specific to Pfizer and the specific job and/or work site. Pfizer may at its business discretion decide to or refrain from obtaining, maintaining and/or extending the temporary visa status and/or sponsoring a colleague for permanent residency and /or employment eligibility, considering factors such as availability of qualified U.S. workers and the colleague's long-term prospects for securing lawful permanent residence, among other reasons. Employment applicants requiring immigration sponsorship must disclose, when initial application for employment is made, whether or not they are legally authorized to work for Pfizer in the U.S. and, if so, whether that authorization permits them to work in the job they seek. In no case should Pfizer's support of a colleague's temporary visa application or s! ponsorship of a colleague for permanent residence be construed to guarantee success of that application or amend or otherwise invalidate the "at-will" employment relationship between the colleague and Pfizer.
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This career will be opened on: Thu, 18 Oct 2012 23:41:53 GMT
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